From Nice-to-Have to Mission Critical!

From nice-to-have to mission critical!

This is the ultimate challenge in the business software market for new solutions. ‘How do I model my customer base to both make my products unique, effective, affordable and desirable within a viral network’.

At Content Circles, we started with the idea that workgroup collaboration and content management happens today despite the available technology and not because of it.

Speed, agility, security, one-to-many and many-to-one relationships, the ability to add and delete people in a workgroup, low cost, TCO, ROI are all fundamental requirements that are limited by the artificial constraints of current enterprise systems. These systems are just not flexible enough in their ability to adapt to the needs of today’s distributed and mobile workforces.

We have cracked the code on all of these issues, and we are now seeing the viral expansion that comes from new users being exposed to new solutions and technology by trusted peers. An invitation to join an existing circle, brief experience on the ease of use, reliability and low cost of the solution, all lead our new members to quickly imagine new applications for Content Circles with completely fresh and unique use cases.

One such unanticipated new application is large file transfer. Although many of our customers are using Content Circles to share and collaborate on content as anticipated, many are just using it to send and receive large files as they find it easier and much more cost-effective than burning and shipping CDs and DVDs; maintaining and using FTP servers; or even using web-based file transfer services that are available today.

Another such unanticipated new application is secure file transfer. Many customers, especially CFOs and HR managers, are using Content Circles to send and receive highly sensitive files such as files with social security numbers in them. We are finding that many states have laws that require encryption of such files before they can be sent via email or other electronic means. The fact that Content Circles automatically encrypts all files and the fact that even those files are never stored on any computers other than the intended recipients' computers, makes it an ideal communication tool for these customers.

We would love to hear from you about how you are using Content Circles. So please let us know how you are using Content Circles in ways that we have not yet discovered.